Dairi-O Restaurants Winston-Salem, NC
Design a series of restaurant buildings for the Dairi-O brand.
The client wanted BBI Architects to give their brand a first class look that would be comporable to the quality of national Fast Casual brands.
As is our trademark, BBI Architects collaborated with the client to understand their vision and goals for the brand. Careful listening, understanding iand communicating with the client is what we attribute our success to. One of the other important keys for success in our relationship with Dairi-O Restaurants is working with a visionary owner. Jeff Speaks, CEO of Dairi-O Restaurants, is a creative thinker in his own right. Working with the creative team at BBI Architects, we were able to help create a a unique environment for the brand which immediately tells the customer that this is someplace special.
BBI Architects started working with Dairi-O Restaurants in 2011. In the years since, we have been evolving the brand and restaurant image with each new restaurant. This experimentation has proved useful in helping to define the brand and gaining customer loyalty. We have been working towards getting the design defined sufficiently to lock in the overall look and feel of the brand in a prototype.
Working with a team of other funiture, fixture, equipment, and interior design consultants, we were able to put together a restaurant that customers can commit to. The impact on sales has the Dairi-O team excited and working on expansion of the brand with their friends at BBI Architects.